Tamanna Yoga(In Progress)
Visual Identity, Packaging
Many yoga brands are very sporty and modern. Big 5 also supplies many different yoga brands to its customers, however the section is very small and not organized. Many users are in mid 20s to 50s and many of them practice yoga at gyms.
Since many products are focused only on bringing sporty side, I decided to bring the history and deepness to the brand. I wanted my users to feel they do more than work out to their bodies. I wanted to bring their lives to upscaled, and sophiciated look. Also I wanted users to experience convinience when they carry out yoga products.
By researching the history of yoga, It backed up my concept on making yoga one more step up. Also I combined yoga products in yoga brick so that the users easily carry yoga products together to gyms or any places.