Visual Identity


L'Oreal is one of the biggest cosmetic company in the world. They have a wide range of products and cosmetic lines, but have never been truly appreciated by consumers. My goal in this project was to rebrand L'Oreal. L'Oreal has a similar quality with LANCOME, another cosmetic line for department stores; however, most customers are not aware of this quality. I wanted to represent a better reputation for L'Oreal so that potential customers may feel their quality within their slogan.